Tradlands approached me with the challenge of rebranding the business, growing the brand beyond the first generation that had taken them this far since 2012. We started from scratch, creating something that maintained the timelessness that had been such a big part of the brand and mission from the beginning, while giving it a look that felt more modern and current.
My Role / Brand Strategy / Art Direction / UX / Design
Copywriter / Sharon Steel
Pattern Illustration / Carolina Corrigan
Photography / Jamie Street
Selected Works
CulliganBranding, Web Design, Photo + Video, Creative Direction
Coca-ColaBranding, Interactive Design, UX, Prototyping, Strategy
Stoke SpaceBranding, Web Design, Photo + Video, Creative Direction
NikeSite UX, Design Lead, & Motion Graphics
ChimeBrad Refresh, Site UX, Design Lead
BiggieNew Brand / Brand Strategy / UX/UI / Product
WindwardBrand Strategy, Art Direction, & Design
FB&JArt Direction, Branding, & Design Lead
MarloweBrand Design + Art Direction
GoogleDigital Design
The North FaceDigital Design