Biggie Billboards is rethinking advertising by empowering people to transform their vehicles into personal billboards. I joined the team to help develop the brand platform, design strategy, visual identity system, and product design. I also gathered a global team to help execute the branding, product design, and development.

Brand Strategy + Direction

Positioning Biggie proved challenging. Direct to consumer, B2C, broad market segment. Same product, vastly different motivations. What I discovered is that underneath it all, there’s a common theme among the people who would become Biggie Billboard customers: they're all motivated to express themselves.

Visual Identity System

With such a diverse target, it was essential to create a visual system that anyone could identify with while still feeling unique. Simple, bold typography, a minimal yet impactful color palette, and personable photography make up the design system, with a tone of voice to match. Simple illustrations and iconography add character, as an homage to sign-painter aesthetics.

Ecommerce Site

I led the UX and visual design process for the ecommerce site, from strategy to wireframes to final delivery of the Sketch files.

Customizer Experience

The customizer product is full of features and complex operations. As the lead on the project, I ran multiple workshops to develop the feature set, led the team through product ideation, developed wireframe prototypes, and ultimately delivered the full UI design.