Stoke Space is building fully reusable rocket technology designed to make access to space routine, scalable, and more sustainable. As the company matured, they needed a brand and website that matched the seriousness of the work and clearly explained what they were building for the right audiences, from investors to talent to the broader public.

The Challenge & Approach

Stoke had outgrown its old brand. The identity felt early and immature, and the website did not clearly tell the story of the company or the scope of their vision. 

Our objective was to evolve the brand with a specific focus on building credibility, to create a brand that felt aspirational, modern, and grounded. Something that would showcase the ambition of their mission without leaning on the usual space-industry visual tropes.

Visual Identity System

I rebuilt the identity as a complete system across logo, typography, color, layout, and supporting visual elements. The result gave Stoke an ownable and more mature visual language, along with a framework for governance.

Photo & Video Production

I led the art direction for photography, video, and 3-d visual production so the brand maintained consistency beyond the graphic system. 

Interactive design

To roll out the brand to the public, I led the design of their new website. The site was built to better explain their mission and vision, making their digital home base a true representation of the brand they've become.

me@tonydekleine.com