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The world of work is changing at a furious pace, and not even the world’s largest brands are immune to its effects. Nike knew that if it wanted to remain among the world’s most respected employers, its talent acquisition experience would need to evolve to keep up.

The world of work is changing at a furious pace, and not even the world’s largest brands are immune to its effects. Nike knew that if it wanted to remain among the world’s most respected employers, its talent acquisition experience would need to evolve to keep up.

The Challenge

Through a deep discovery process, we observed a work culture that’s rich, inviting, and diverse. Our challenge was to give potential talent an authentic look inside Nike and make finding the right position simpler than ever before.

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Our Approach

Through the development of the Nike employer brand, we gave ourselves the freedom to depart from the Nike consumer brand and speak to potential talent in a way that felt a bit more personable and down-to-earth.

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A Consumerized Experience

To further differentiate the Nike careers experience, we tapped into best practices from ecommerce design. By using these tested tools and methods, we developed a familiar design language that kept the most important tools within reach at all times.

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The Results

The result is the raddest career site on the internet, one that invites deep exploration of all Nike has to offer as an employer without losing focus on the site’s main goal: helping people find their fit within the Nike family of brands. These numbers speak for themselves.

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My Role / Design Direction / Design Lead / UX / Motion Design

Senior Designer / Jimmy Wong

Creative Director / Brian Owens

Art Directior / Kenny Chan

Copywriter / Ryan Spiers

Photo & Video / Gunslingersla.com

Developers / Dustin Butler, Darren Wong, Melanie Huff, Maniak.co

Producers / Andy Ives, Myles Soderstrom

Project Manager / Nina Meuller

Completed at Butchershop

Selected Works

CulliganBranding, Web Design, Photo + Video, Creative Direction

Coca-ColaBranding, Interactive Design, UX, Prototyping, Strategy

Stoke SpaceBranding, Web Design, Photo + Video, Creative Direction

ChimeBrad Refresh, Site UX, Design Lead

BiggieNew Brand / Brand Strategy / UX/UI / Product

WindwardBrand Strategy, Art Direction, & Design

TradlandsBrand Strategy / Art Direction / Brand Design / Digital Design

FB&JArt Direction, Branding, & Design Lead

MarloweBrand Design + Art Direction

GoogleDigital Design

The North FaceDigital Design