Chime is the next generation of banking for the digital age. When I partnered with Chime, they were at a pivotal point in their growth and looking to take their brand and digital experience to the next level.

Visual Identity System

The primary goal was to establish Chime as a trusted banking provider while also helping it stand out as a cutting-edge tech company. I developed a clean, modern foundational design style, a custom icon set, and a robust illustration library that adds levity while maintaining professionalism and trust. I also art directed a photo shoot so the brand wouldn’t have to rely on stock photography like many others in the space.

A Unified Product

My next task was to extend the new brand across every digital touchpoint in the Chime ecosystem. An extensive discovery process and multiple UX workshops uncovered what mattered most to users, which informed my decisions going forward. As the principal designer, I was responsible for the UX and UI design of the entire site, along with key app screens.

The Result

The end result was an elegant and distinctive visual identity system that gave Chime the tools to move into the next phase of its growth.