Chime is the next generation of banking, for the digital age. When I partnered with Chime they were at a pivotal point in their growth and looking to take their brand and digital experience to the next level.

Visual Identity System

The primary goal was to establish Chime as a trusted banking provider, but also stand out as a cutting edge tech company. I developed clean and modern foundational design style, a custom icon set, and a robust illustration library that adds levity while maintaning professionalism and trust. I also art directed a photo shoot to avoid having to rely on stock photography like many other brands in the space.

A Unified Product

My next task was to extend the new brand to every digital touchpoint in the Chime ecosystem. An extensive discovery session and many UX workshops uncovered what was most important to users, which informed my decisions going forward. As the principal designer, I was responsible for the UX and UI design of the entire site and key app screens.

The Result

The end result was an elegant and unique visual identity system that provided Chime with the tools to launch them into the next phase of their growth.